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F/W 2010: Neon by Dudu & Rita.

Neon explored the women/animal relation as their concept for this F/W 2010 collection. From what we saw on the runway represented by the creative duo Dudu Bertholini and Rita Comparato, the winner was certainly the hunter, a powerful woman who is not afraid to take risks and who knows how to mix fashion and sense of humour.

The patterns that are a huge part of the brand’s identity were very vell-developed in this collection, on beautiful cotton blouses, skirts and dresses. The broad silhouettes that mark the duo’s creations were also featured in great manteaux and coats – made with knitting, tweed, suede and leather. The featured pants were either loose and plaided, or tight, in horse-riding style. The pants were worn along with knee-high suede or leather boots.

The cool accessories seen on the runway were created by the iconic Christine Yufon,  one of the greatest influences of designers Bertholini and Comparato. The animal sculptures that held to the models were responsible for beautiful moments of the show, as well as the fish-shoes which added yet another touch of humour to the looks.

At the end of the presentation, several models stood around a huge lion-shaped sculpture that was placed in the middle of the runway. At that moment, a series of conceptual pieces were displayed, made with various materials, such as neoprene, rubber and leather. Such items allowed the designers to  play with silhouettes in a new and interesting manner – we should certainly mention the rigid, asymmetric dress that has a sleeve like a toucan’s beak, and the funny manteaux that resembles of an elephant.

Another great collection that are certainly gonna appeal to the brand’s faithful costumers.